How I Started Girl With A Truck™
Hi! I’m Isabella. I always get the question, “How did you start Girl With A Truck?”
Back in August 2006, I was in between jobs and searching for work when the idea for Girl With A Truck™ was born. I started out with a 1997 Toyota Tacoma pickup truck, offering hauling services. I made it official in February 2007 for my 35th birthday with a business license. Within the first couple of years, the business evolved to include packing, unpacking, and home organizing, before home organizing was even a popular thing.
At the time, the concept was considered innovative, and in 2009 I received a Innovator Award at the Oakland Indies Business Awards.
I also learned how to run a business with the help of the Women’s Initiative for Self-Employment, which helped me trademark the Girl With A Truck™ name. Through the organization, I received a Woman on the Rise Award in 2010.
In 2012, I re-branded the business as Bella Organizing so I could phase out hauling, which, admittedly, was never actually part of my original business plan; it was simply what happened at the time. Over the years, I became known for my professional organizing skills.
And now, Girl With A Truck™ is back as a residential move management service which includes coordinating, overseeing, and managing full-scale residential moves in collaboration with some of the SF Bay Area's best moving companies.
The name has come full circle, and today I’m driving a 2024 Toyota Tacoma hybrid truck. Along the way, I’ve also had the pleasure of being featured in San Francisco Magazine, Sunset Magazine, Carmel Magazine, and more.
Thank you for being part of the journey. Whether you’ve hired us, referred us to a friend, followed along, or simply cheered us on, I truly appreciate your support. - Isabella
Isabella Guajardo, founder and Principal Professional Organizer of the Bella/Girl With A Truck™ team, offers home organizing and move management services in Oakland, San Francisco, and throughout the Greater San Francisco Bay Area since 2007.